2005 : The CEEDD (Centre d’Ecoute et d’Encadrement pour un Développement Durable) is created in Thiès, Senegal by 5 women’s groups.

Its objective: Fight against poverty and act for the sustainable improvement of the living conditions of the most vulnerable people. Help them become socially and financially empowered by finding stable jobs, developing their business, or designing an entrepreneurial project.


Since its creation, the CEEDD crafts center has organized training in dyeing and sewing for women in the city of Thiès. The aim is to help beneficiaries find an income-generating activity for their empowerment.

Over the years, training has given rise to the making of clothes and linens.

In 2014, the CEEDD chose to create its social and solidarity enterprise “Trady-Trendy” and to launch its Assamane brand to market its articles. With local production that respects the environment, the Assamane brand is part of a real approach to sustainable development.

Part of the profits generated by Assamane are donated to artisans, the other part being reinvested in training in dyeing, sewing and entrepreneurship.

Each employee has the power to act, to invest and to be a source of proposals on the brand’s strategic directions.

Website :
Email :
Phone :(+221) 33 951 73 10
Address : 344 quartier Mbour 1 – Opposite the school club 2/3Thiès, Senegal